Wharton professor and analytics expert Peter Fader joins WNS executive Mike Nemeth to discuss the power of harnessing customer analytics in the insurance industry for business success. In the era of ...

Wharton professor Peter Fader joins WNS executives Raj SivaKumar and Mike Nemeth to discuss the power of harnessing customer analytics for business success. In the era of Big Data, businesses must be ...

Striving to gain greater insights into how existing customers can be retained and grown while attracting new prospects, nearly all companies are capturing customer data at an accelerating rate. The ...

Customers ask for analytics because they want to make a decision inside your product: investigate an exception, compare locations, or understand whether their t ...

Customer interactions are brimming with valuable intelligence. Savvy customer experience leaders and other business executives use this data to drive CX improvements in operational efficiency, sales ...

It may feel like the newest AI solutions are already applied everywhere, but that’s not the case -- yet. Despite the media and industry discussion in 2023 about the potential applications of AI and ...

According to the report "SAS remains the leader in analytical depth, supporting advanced use cases such as customer segmentation, churn prevention, and customer lifetime value analysis". The report ...

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into ...

70% of enterprises have increased their spending on real-time customer analytics solutions over the past year. 58% of enterprises are seeing a significant increase in customer retention and loyalty as ...

If you find yourself asking “what is customer journey analytics?” you’re not alone. Customer journey analytics is the weaving together of every touchpoint that a customer interacts with, across ...